For Brands

Introduction: Why Publish on Canoa

Canoa gives brands a direct path to reach designers at the moment of product selection—inside the tools and workflows where real decisions are made. By publishing your catalog on Canoa, you increase visibility, drive high-intent traffic, and make your products easier to specify, save, and share.

Key Benefits of Publishing on Canoa

• Free access for brands – Publish up to 100,000 SKUs at no cost

• Product backlinks – Send designers directly to your site (you control the URLs)

• Increased discoverability – Appear in AI-powered search and recommendations

• Organized product data – Group by collection, category, or application

• Up-to-date visibility – Keep data current via CSV or API sync

• Integrated into real workflows – Your products show up in canvases, shared catalogs, and project links used by designers daily

Who should use this guide

• Brand managers looking to onboard product data quickly

• Marketing teams aiming to improve attribution and referral tracking

• Ops or digital teams responsible for maintaining catalogs

• Any manufacturer or rep looking to be discoverable by designers