Identify What Data You Want to Share

This article will walk you through becoming a published Brand on Canoa.

Identify What Data You Want to Share

Before you upload anything, it's important to define what you’re publishing—and how much. This section will help you scope your catalog, audit your data sources, and ensure you're assembling the right product information for upload.

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🧩 Step 1: Choose What to Publish

You have full control over what appears in your public Canoa catalog. Brands typically take one of three approaches:

• Full catalog – Ideal if your product line is already organized and published elsewhere (e.g., Shopify, Akeneo)

• Select families or categories – Useful for brands with multiple divisions or complex product hierarchies

• Campaign-specific collections – Great for new product launches or regional rollouts

✅ You can publish in phases and add more products over time. There’s no penalty for starting small.

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🧾 Step 2: Audit Your Existing Data Sources

You likely already have usable product data scattered across various internal tools. Take inventory of what’s available:

Data Type	Common Source
SKUs & Descriptions	ERP, Shopify, PIM system
Images	DAM platform, shared drives
CAD Files (2D only)	Internal design team, Revit
Pricing & Variants	Price lists, spreadsheets
PDF Cut Sheets	Marketing teams, print catalogs
Website Links	Existing PDPs, rep portals

Make a folder (or shared drive) that gathers these assets. Having everything organized will speed up the upload process.

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📦 Step 3: Include the Right Asset Types

Canoa supports a broad range of data types. While you don’t need every field to publish, more complete data leads to better discoverability and AI-driven recommendations.

Recommended fields:

• Product name, SKU, and short description

• Thumbnail image (JPG/PNG)

• Product URL (for backlinks)

• Category or collection

• Optional: price, dimensions, materials, finishes

Supported file attachments:

• PDFs (cut sheets, brochures)

• DWG or SIF files (CAD symbols for design integration)

• Additional images (detail views, install shots)

🔄 We recommend including downloadable files if you want designers to specify your products directly from their workflow.